Time exploded into the cycling world in 1987 when founder Roland Cattin created the first clipless pedals to accommodate cyclists' biomechanical restraints, providing freedom of lateral and angular float to relieve knee pain and tendonitis. The French company soon gained massive popularity as Miguel Indurain won 5 consecutive Tours de France on Time pedals.
Next Time invented an off-road clipless pedal called A.T.A.C. for Auto Tension Adjustment Concept, which rocked the world of mountain biking. This system allows a rider to adjust their release angle independent of spring tension, and delivers reliable and consistent entry and release in all conditions.
Time's outstanding success in pedal innovation led to research and development of carbon-composite framesets in 1993. Utilizing Time's exclusive Resin Transfer Molding technology, engineers select specific carbon and composite fibers and weave them into any shape, as opposed to other frame makers who use flat sheets of pre-impregnated carbon fiber, which limits frame shapes and innovation.
Like their pedals, Time's stellar framesets proved popular, with riders winning international victories including Paris-Roubaix, the World Championships and the Olympic Games atop Time's outstanding carbon. And, Time didn't stop innovating there. They also produce a wide range of key other products to enhance your cycling like their shoes and components. All are widely ridden and enjoyed by pro riders and amateurs alike. That's why we carry a wide selection of Time products and why we'd be happy to show them to you.